Author Archives: Liam Dempsey

Repurposing content list on a Post-It note

Repurposing Content: Think Outside the Box

25 Feb 2020 by Liam Dempsey

As marketing and design consultants, we know that businesses and non-profits of all sizes struggle with generating content for their online marketing efforts. Understandably, it can be a real challenge for business professionals to find the time and ideas for what they can produce as blog posts, videos, or podcasts. Over the years, we have helped a lot of folks expand the value of what they have already created by repurposing content for use and sharing in different ways.

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Posted in Online Marketing
A note about using an editorial calendar

Editorial Calendar: The Backbone of Online Marketing

28 Jan 2020 by Liam Dempsey

As marketing and design consultancy, we place a lot of value in the use of an editorial calendar in online marketing. We believe that a good editorial calendar is the backbone of any successful online marketing campaign. A well-crafted calendar provides the structure and direction to ensure that marketing content is consistently on message, on time, and on target. Continue reading »

Posted in Online Marketing
An illustrated hot dog with mustard

How Do You Like Your Hot Dogs?

29 Aug 2019 by Liam Dempsey

To celebrate National Hot Dog Month, we got a bit silly with the July 2019 issue of the LBDesign newsletter. We focused entirely on hot dogs, sharing all sorts of stories and articles about this wonderfully delicious and iconic food. We had a lot of fun with the issue, and from the feedback we received from our readers, they enjoyed it too.

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Posted in News
Central PA Open Source Conference

Speaking at Central PA Open Source Conference

20 Aug 2019 by Liam Dempsey

If you’re unable to get to Pittsburgh for Abstractions II this week, you can catch Liam’s talk in Lancaster, PA in mid-September at the Central PA Open Source Conference (CPOSC). Liam’s talk for both conferences is entitled Programming Language: Learning to Present, Talk, and Ask Questions in an Inclusive Way.
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Posted in News
Elect Maire Dempsey for Judge

Supporting Maire Aileen Dempsey, Democrat for Judge

26 Jun 2019 by Liam Dempsey

We were excited to be involved in the pre-launch work for Maire Aileen Dempsey’s effort to win election for judge in Cook County, Illinois. Over the past two weeks, our office was racing to create a campaign logotype, website, and artwork for social media outlets. Working on very short deadlines, we crafted clean, clear designs that will be a key part of Maire’s political campaign in the weeks and months ahead. Continue reading »

Posted in News
A sample call to action that converts

Small Changes to Website Functionality Deliver Significant Returns to Our Client

13 Jun 2019 by Liam Dempsey

Sometimes making small changes to your website can lead to big results for your business. Not every great tale of success comes with a big bill to fund that growth. As a marketing agency, we want to share the details of one of our smaller website marketing projects that delivered significant results for our client.

Working with a boutique law firm in the American Midwest, we undertook a holistic (but small scale) approach to research and optimize the site so as to grow the firm’s client base.

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Posted in Online Marketing, Web Design

5 Reasons to Publish a Company Newsletter

30 May 2019 by Liam Dempsey

As marketing consultants, we regularly field questions about the business value of or case for company newsletters. We’ve been writing and publishing a monthly company newsletter since January 2014 – and we have no intention of stopping any time soon.

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Posted in Online Marketing, Resources
Liam Dempsey as ITAG Outreach & Marketing Chair

Liam Dempsey Named Outreach & Marketing Chair of ITAG Board

22 May 2019 by Liam Dempsey

We’re delighted to announce that our own Liam Dempsey has been named as the Chair of the Outreach & Marketing Action Team for ITAG. As the Chair of that team, Liam will lead and coordinate efforts to grow and sustain the community of professionals that belong to ITAG. Liam was appointed to this volunteer position at the May 2019 meeting of ITAG. Continue reading »

Posted in News, Online Marketing
Abstractions II conference

Presenting at Abstractions II

14 May 2019 by Liam Dempsey

We are delighted to share that Liam Dempsey will present a talk at Abstractions II, a highly-respected multi-disciplinary tech conference in Pittsburgh, PA. Liam will deliver a talk entitled Programming Language: Learning to Present, Talk, and Ask Questions in an Inclusive Way.
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Posted in News
Tara Claeys and Liam Dempsey

Hallway Chats Publishes 100th Episode

9 May 2019 by Liam Dempsey

Earlier this morning, the team at Hallway Chats published its 100th podcast episode. First launched in June 2017, Hallway Chats is a show where Liam Dempsey and Tara Claeys interview people from the WordPress community about their respective lives, challenges, definitions of success, and more. Continue reading »

Posted in News