Author Archives: Liam Dempsey

Repurposing content list on a Post-It note

Repurposing Content: Think Outside the Box

As marketing and design consultants, we know that businesses and non-profits of all sizes struggle with generating content for their online marketing efforts. Understandably, it can be a real challenge for business professionals to find the time and ideas for what they can produce as blog posts, videos, or podcasts. Over the years, we have helped a lot of folks expand the value of what they have already created by repurposing content for use and sharing in different ways.

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Posted in Online Marketing
A note about using an editorial calendar

Editorial Calendar: The Backbone of Online Marketing

As marketing and design consultancy, we place a lot of value in the use of an editorial calendar in online marketing. We believe that a good editorial calendar is the backbone of any successful online marketing campaign. A well-crafted calendar provides the structure and direction to ensure that marketing content is consistently on message, on time, and on target. Continue reading »

Posted in Online Marketing
An illustrated hot dog with mustard

How Do You Like Your Hot Dogs?

To celebrate National Hot Dog Month, we got a bit silly with the July 2019 issue of the LBDesign newsletter. We focused entirely on hot dogs, sharing all sorts of stories and articles about this wonderfully delicious and iconic food. We had a lot of fun with the issue, and from the feedback we received from our readers, they enjoyed it too.

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Posted in News
A sample call to action that converts

Small Changes to Website Functionality Deliver Significant Returns to Our Client

Sometimes making small changes to your website can lead to big results for your business. Not every great tale of success comes with a big bill to fund that growth. As a marketing agency, we want to share the details of one of our smaller website marketing projects that delivered significant results for our client.

Working with a boutique law firm in the American Midwest, we undertook a holistic (but small scale) approach to research and optimize the site so as to grow the firm’s client base.

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Posted in Online Marketing, Web Design

5 Reasons to Publish a Company Newsletter

As marketing consultants, we regularly field questions about the business value of or case for company newsletters. We’ve been writing and publishing a monthly company newsletter since January 2014 – and we have no intention of stopping any time soon.

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Posted in Online Marketing, Resources
FAQs

What is Web Hosting and Who Do We Recommend?

Our clients regularly come to us with questions about web hosting. We thought that others may find the answers valuable, so wanted to share our answers here on our blog.

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Posted in FAQs, Web Design
General Data Protection Regulation

A Brief Overview of GDPR

The General Data Protection Regulation (GDPR) is a new law focused on the protection of personal data for all residents of countries within the European Union. This new legislation aims to give individuals greater control over their personal data and to change the approach of organizations across the world towards data privacy. The GDPR goes into effect on 25-May-2018. Continue reading »

Posted in News
Philly 'burbs WordPress Meetup panel on Gutenberg

Gutenberg + WordPress: What Is It and What Does It Mean for You?

On Monday, 05-Feb-2018, the Philly ‘burbs WordPress Meetup focused on Gutenberg, the new content editor within WordPress. Over the course of the evening, the group enjoyed an overview of Gutenberg, what it does, when it’s likely to be incorporated into WordPress core, and where it’s heading in a technical sense. The evening then turned to a panel discussion about what Gutenberg will mean for the individual panelist’s respective businesses. Continue reading »

Posted in News
The Girls Home website

Supporting Young Girls in Nicaragua with a New Website

Late last month, we published a new website for our long time client, The Girls Home. In Granada, Nicaragua, The Girls Home Central offers shelter, safety, education, and more to 34 local girls. The girls are social orphans, unable to stay with their families due to a variety of unique circumstances. The Girls Home is run by the Madre Albertina nuns. Continue reading »

Posted in Web Design

Our Approach to Web Hosting and Domain Name Registration

As communications designers, we have built our solid reputation by delivering top quality marketing and design services to businesses and non-profits in Europe, America, and Africa. We pride ourselves on our focus and commitment to our clients, always working to deliver strong returns on their investment and looking out for their best interests. It is with that focus on customer attention that we deliberately choose not to offer web hosting, domain name registration or similar services. Continue reading »

Posted in Web Design