Posts in: Online Marketing

Collecting Donations with WordPress

Online Donations With Your WordPress Website

For directors and chief executives of charitable and non-profit organizations, increasing online donations presents real challenges. As part of our daily work at LBDesign, we regularly help such organizations implement and market new or updated WordPress-driven online donation functionality. Continue reading »

Posted in Online Marketing

Two Years of Newsletter Fun

As 2015 came to a close, we put the final touches on the twenty-fourth issue of our company’s digital newsletter. In so doing, Lauren and Liam were both delighted to review the success of those marketing efforts. We seem to have cracked the code for how to create an e-newsletter that is fun to write, easy to produce and delivers a notable return on investment. Continue reading »

Posted in News, Online Marketing
Keeping Your Website Safe + Secure

Staying Online: Keeping Your Website Safe + Secure

In the fifth and final episode in a series of webinars about online marketing for nonprofits, Liam Dempsey focused on web security, highlighting several key ways to maintain a safe, secure website. The detailed conversation, hosted by Tech Impact, covered the fundamentals for charities and other nonprofit organizations looking to take advantage of web-based marketing. Continue reading »

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Social Media: Growing Brand Awareness

Social Media Strategy: Growing Brand Awareness

Earlier this year, Liam Dempsey delivered a five-part webinar series about website strategy for nonprofits, including a seminar on Social Media: Growing Brand Awareness. Covering topics such as content marketing strategy, social media strategy, and WordPress as a content management system, Liam spoke to a national audience about these key topics. With thanks to Tech Impact for hosting the series, we are pleased to share the videos with those who may have been unable to attend. Continue reading »

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Content Marketing: Strategy + Implementation

Content Marketing: Strategy and Implementation

As part three of a five-part webinar series about website strategy for nonprofits, Liam Dempsey gave a detailed overview of content marketing for non-profits in an online talk hosted by Tech Impact. Continue reading »

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WordPress: More Than Blog Software

WordPress: More Than Blog Software

In the second recorded webinar from our five-part series about website strategy for nonprofits, Liam Dempsey shared insights and experience with WordPress as a content management system. WordPress: More Than Blog Software explores WordPress’ functionality and how it can be of great value to charities and nonprofits. Continue reading »

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Website Strategy: An Overview for Non-Profits

Website Strategy: An Overview for Nonprofits

Earlier this year, Liam Dempsey delivered a five-part webinar series about website strategy for nonprofits. Hosted by our friends and colleagues at Tech Impact, this in-depth series covers topics including WordPress as a full content management system, growing brand awareness with social media, and keeping websites safe and hack free. Continue reading »

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LBDesign Mobile-Friendly Search Result

Google’s New Mobile Friendly Preference

In an effort to make internet usage more pleasant for the mobile visitor, Google has begun rolling out a change to its mobile search rankings. This change, which came into effect on 21-April-2015, gives priority to those web pages which are considered mobile-friendly. Continue reading »

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Website strategy for Non-profits: a webinar

Website Strategy for Nonprofits: A Webinar Series with Tech Impact

Later this week, our own Liam Dempsey will be giving the second webinar in a five-part series entitled Effective Website Strategies for Non-Profits. The series is being offered and hosted by Tech Impact, a nationally-focused non-profit that delivers IT solutions and cloud services to charities and non-profits. Continue reading »

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Our newsletter open rates topped 51%!

Celebrating One Year of Our Digital Newsletter

When we first set out to create and publish a newsletter for LBDesign, we knew it would be a challenge. The stories of failed small business newsletters are aplenty. Yet, we also appreciate that a great number of businesses use newsletters as part of their marketing plan. We tasked ourselves with creating a newsletter service that would be easy for us to manage, fun to produce and that delivered significant returns on investment. As we celebrate the one year anniversary of our newsletter, we are delighted to report that we succeeded on every account. Continue reading »

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