As marketing and design consultants, we know that businesses and non-profits of all sizes struggle with generating content for their online marketing efforts. Understandably, it can be a real challenge for business professionals to find the time and ideas for what they can produce as blog posts, videos, or podcasts. Over the years, we have helped a lot of folks expand the value of what they have already created by repurposing content for use and sharing in different ways.
As marketing and design consultancy, we place a lot of value in the use of an editorial calendar in online marketing. We believe that a good editorial calendar is the backbone of any successful online marketing campaign. A well-crafted calendar provides the structure and direction to ensure that marketing content is consistently on message, on time, and on target. Continue reading
Why are you in business? Is it to make money? To serve the world in a way that matches your passions? To support your family? Whatever your reason for being in business, any successful business needs to generate revenue. To generate that revenue, you need clients who are willing to pay you. To get clients willing to pay you, you need to demonstrate that you understand their problems, and that you can help them solve them. A company newsletter is one avenue that you can use to do just that. Continue reading
Sometimes making small changes to your website can lead to big results for your business. Not every great tale of success comes with a big bill to fund that growth. As a marketing agency, we want to share the details of one of our smaller website marketing projects that delivered significant results for our client.
Working with a boutique law firm in the American Midwest, we undertook a holistic (but small scale) approach to research and optimize the site so as to grow the firm’s client base.
As marketing consultants, we regularly field questions about the business value of or case for company newsletters. We’ve been writing and publishing a monthly company newsletter since January 2014 – and we have no intention of stopping any time soon.
We’re delighted to announce that our own Liam Dempsey has been named as the Chair of the Outreach & Marketing Action Team for ITAG. As the Chair of that team, Liam will lead and coordinate efforts to grow and sustain the community of professionals that belong to ITAG. Liam was appointed to this volunteer position at the May 2019 meeting of ITAG. Continue reading
As taking donations online is undoubtedly an important aspect of having a website for non-profit organizations, we work with our clients to ensure they get the most value from their websites and donation forms. We help organizations increase donations by crafting intuitive designs and engaging messaging. We configure tracking systems to empower charities to see how visitors are using their site, so those charities can make informed decisions about increasing donations through their sites. Continue reading
While an online brochure website can bring value to any business or organization, we work with our clients to ensure they get the most value from their sites. We craft designs, target messages, and calls-to-action geared towards helping our clients grow their businesses and organizations by encouraging visitors to their websites to contact our clients via a website form, email, or telephone call. For LBDesign, a website must deliver real business value. Continue reading
A plugin that we use on all of our builds, the Yoast SEO plugin, underwent significant changes in its most recent update. This latest update to Version 7 saw changes to the plugin user interface and how XML sitemaps work. Continue reading
While our offices were closed on Monday in honor of Martin Luther King, Jr. Day, Liam and I watched the Netflix documentary, 13th. The documentary is about race, the justice system and mass incarceration in America. It talked about the Black Lives Matter movement and how it’s about asking the question, “Whose lives are valuable?” While we continue to think about what we learned from the film and what it means for us, the question of whose lives are valuable has me reflecting on our team values – and about the work we do as designers.