A mug, notebook, keyboard and mouse for sourcing content

Sourcing Content: How to Generate Meaningful Content 

14 May 2021 by Liam Dempsey

As a marketing and design consultancy, marketing is a big part of what we do. Working closely with business and non-profit clients, we create focused marketing strategies and campaigns. We have come to understand that good content is key to any successful marketing campaign. To help others learn from our experience, we are sharing sources that can help generate meaningful content.

Continue reading »

Posted in Online Marketing, Resources
Stand Up for Social Justice

Highlighting the Chester County Community Fund

7 Mar 2021 by Liam Dempsey

As a marketing and design consultancy committed to bettering our world, we affirm the dignity and value of humanity, and dedicate ourselves to working with those focused on similar goals. In short, we like helping people who help people.

At LBDesign, we are committed to addressing the injustices that plague our nation and our world. Part of those efforts includes highlighting organizations that are doing good, particularly in the area of social justice. We want to highlight the Chester County Community Foundation, an organization that shares our commitment to social justice.

Continue reading »

Posted in Resources
Learning from podcasts

Lessons from Sharing: What We’ve Learned from the Start Local Podcast

26 Oct 2020 by Liam Dempsey

We know that owning and operating a business or non-profit can be challenging, even in the best of times. Now, businesses and non-profits have had to learn and adapt to keep their doors open in the COVID-19 economy. The good news is that we are not alone, and that we can learn from the experience of others. In the hopes that we can all keep learning together, we are sharing one of our favorite resources for local businesses. Continue reading »

Posted in Resources
A podcast setup with microphone and laptop

The Business Value of Starting Your Own Podcast

1 Oct 2020 by Liam Dempsey

In the past three years, we have launched a variety of podcast shows and produced over 160 episodes. Given our level of podcasting experience, we want to share what we’ve learned with those who might be considering a podcast for their own business or non-profit. We have crafted a list of 10 key business values that podcasting can generate.

Continue reading »

Posted in Online Marketing
Starting a company newsletter

Starting a Company Newsletter: How to Get Started

29 Jul 2020 by Liam Dempsey

With our last blog post, we talked about building our distribution lists. One valuable way to capitalize those lists is with a company newsletter. We want to share some tips on starting a company newsletter.

Continue reading »

Posted in Online Marketing
A distribution list in Mailchimp

Distribution Lists: The Key to Online Marketing Campaigns

6 Jul 2020 by Liam Dempsey

From businesses to non-profits, our clients rely on online marketing, and we do our best to help them maximize results. We’re always exploring ways to make our online marketing more effective. Yet for any marketing campaign to deliver top quality results, a distribution list is an absolute must-have.

Continue reading »

Posted in Online Marketing
A computer screen reviewing stats for a zero day attack

Zero Day Attacks: Minimizing the Risk for WordPress Websites

22 Jun 2020 by Liam Dempsey

As marketing and design consultants, we work to keep our clients, and ourselves, safe from hackers and malicious software, primarily from website hackers. Given the nature of zero day attacks, websites may be vulnerable before there is a solution, but there are still ways to reduce the risk of these vulnerabilities.

Continue reading »

Posted in Online Marketing, Resources, Web Design
Start Local podcast

Launching Start Local: A Podcast Focused on Supporting Businesses in Chester County

21 Apr 2020 by Liam Dempsey

As local government leaders and health professionals extended business lock downs and stay-at-home orders, we were working to find ways to support our local business community. As a business, we’re based in Chester County, Pennsylvania, and with the dramatic downturn of the economy, we wanted to support our business neighbors. To that end, we recently launched a new podcast, Start Local.

Continue reading »

Posted in News
Repurposing content list on a Post-It note

Repurposing Content: Think Outside the Box

25 Feb 2020 by Liam Dempsey

As marketing and design consultants, we know that businesses and non-profits of all sizes struggle with generating content for their online marketing efforts. Understandably, it can be a real challenge for business professionals to find the time and ideas for what they can produce as blog posts, videos, or podcasts. Over the years, we have helped a lot of folks expand the value of what they have already created by repurposing content for use and sharing in different ways.

Continue reading »

Posted in Online Marketing
A note about using an editorial calendar

Editorial Calendar: The Backbone of Online Marketing

28 Jan 2020 by Liam Dempsey

As marketing and design consultancy, we place a lot of value in the use of an editorial calendar in online marketing. We believe that a good editorial calendar is the backbone of any successful online marketing campaign. A well-crafted calendar provides the structure and direction to ensure that marketing content is consistently on message, on time, and on target. Continue reading »

Posted in Online Marketing