Repurposing content list on a Post-It note

Repurposing Content: Think Outside the Box

As marketing and design consultants, we know that businesses and non-profits of all sizes struggle with generating content for their online marketing efforts. Understandably, it can be a real challenge for business professionals to find the time and ideas for what they can produce as blog posts, videos, or podcasts. Over the years, we have helped a lot of folks expand the value of what they have already created by repurposing content for use and sharing in different ways.

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Posted in Online Marketing
A note about using an editorial calendar

Editorial Calendar: The Backbone of Online Marketing

As marketing and design consultancy, we place a lot of value in the use of an editorial calendar in online marketing. We believe that a good editorial calendar is the backbone of any successful online marketing campaign. A well-crafted calendar provides the structure and direction to ensure that marketing content is consistently on message, on time, and on target. Continue reading »

Posted in Online Marketing
WordCamp Niagra | October 19th 2019

Presenting on Making Static Sites at WordCamp Niagara

At WordCamp Niagara later this month, Liam Dempsey will give a talk about using WordPress plugins to create static websites. WordCamp Niagara, a tech conference focused on WordPress, will be held on Saturday, October 19th at Niagara College, in Niagara, Canada.

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Posted in News
An illustrated hot dog with mustard

How Do You Like Your Hot Dogs?

To celebrate National Hot Dog Month, we got a bit silly with the July 2019 issue of the LBDesign newsletter. We focused entirely on hot dogs, sharing all sorts of stories and articles about this wonderfully delicious and iconic food. We had a lot of fun with the issue, and from the feedback we received from our readers, they enjoyed it too.

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Posted in News
Central PA Open Source Conference

Speaking at Central PA Open Source Conference

If you’re unable to get to Pittsburgh for Abstractions II this week, you can catch Liam’s talk in Lancaster, PA in mid-September at the Central PA Open Source Conference (CPOSC). Liam’s talk for both conferences is entitled Programming Language: Learning to Present, Talk, and Ask Questions in an Inclusive Way.
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Posted in News
Web design Exton

5 More Reasons to Publish a Company Newsletter

Why are you in business? Is it to make money? To serve the world in a way that matches your passions? To support your family? Whatever your reason for being in business, any successful business needs to generate revenue. To generate that revenue, you need clients who are willing to pay you. To get clients willing to pay you, you need to demonstrate that you understand their problems, and that you can help them solve them. A company newsletter is one avenue that you can use to do just that. Continue reading »

Posted in Online Marketing

How to Share Passwords Safely

As a marketing and design consultancy, we work very closely with our clients in their online marketing effort. We regularly need access to our clients’ accounts for their website hosting, domain name registration, and social media outlets. As such, we need our clients to safely share their account usernames and passwords with us. Emailing usernames and passwords is not safe and can lead to hacked accounts. Instead of emailing usernames and passwords, we recommend a tool called Password Pusher.

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Posted in Resources, Web Design
Elect Maire Dempsey for Judge

Supporting Maire Aileen Dempsey, Democrat for Judge

We were excited to be involved in the pre-launch work for Maire Aileen Dempsey’s effort to win election for judge in Cook County, Illinois. Over the past two weeks, our office was racing to create a campaign logotype, website, and artwork for social media outlets. Working on very short deadlines, we crafted clean, clear designs that will be a key part of Maire’s political campaign in the weeks and months ahead. Continue reading »

Posted in News
A sample call to action that converts

Small Changes to Website Functionality Deliver Significant Returns to Our Client

Sometimes making small changes to your website can lead to big results for your business. Not every great tale of success comes with a big bill to fund that growth. As a marketing agency, we want to share the details of one of our smaller website marketing projects that delivered significant results for our client.

Working with a boutique law firm in the American Midwest, we undertook a holistic (but small scale) approach to research and optimize the site so as to grow the firm’s client base.

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Posted in Online Marketing, Web Design

5 Reasons to Publish a Company Newsletter

As marketing consultants, we regularly field questions about the business value of or case for company newsletters. We’ve been writing and publishing a monthly company newsletter since January 2014 – and we have no intention of stopping any time soon.

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Posted in Online Marketing, Resources