Our highest open rate was 60.4%, which is more than 300% the industry average.

Two Years of Newsletter Fun

As 2015 came to a close, we put the final touches on the twenty-fourth issue of our company’s digital newsletter. In so doing, Lauren and Liam were both delighted to review the success of those marketing efforts. We seem to have cracked the code for how to create an e-newsletter that is fun to write, easy to produce and delivers a notable return on investment. Continue reading »

Posted in News, Online Marketing
Joseph's People

Joining the Board of Joseph’s People

As 2015 comes to a close, we are delighted to share the news that Liam Dempsey has been invited to join the Board of Joseph’s People, a charity focused on offering support, guidance, and job counseling services to people who are unemployed or seeking full employment. An ecumenical group, Joseph’s People actively welcomes people of all faiths and beliefs, including those with no faith. Continue reading »

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Liam Dempsey and WCUS volunteers

WordCamp US 2015

As we recover from the amazing event that was WordCamp US 2015, we want to take a moment to share a few thoughts and details from the biggest WordPress conference ever held. Running on the first weekend in December, WordCamp US saw WordPress fans from all over the world descend on Philadelphia to celebrate, support and grow the open source project. Continue reading »

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ELA Conf Logo

ELA Conf 2015 Ticket Giveaway

A new conference for women in tech in Philadelphia has been gathering attention in recent weeks. ELA Conf will commence with a meet and greet and lightning talks followed by a full day of talks, workshops, and panels on Saturday. Continue reading »

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Lauren Pittenger

Getting into Public Speaking

As a designer and front-end developer, Lauren Pittenger is quickly becoming a regular on the public speaking circuit. Having just started in 2015, Lauren has already spoken at three WordCamps. She is quickly building a name for herself as an intelligent, articulate and approachable web professional. Continue reading »

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Keeping Your Website Safe + Secure

Staying Online: Keeping Your Website Safe + Secure

In the fifth and final episode in a series of webinars about online marketing for nonprofits, Liam Dempsey focused on web security, highlighting several key ways to maintain a safe, secure website. The detailed conversation, hosted by Tech Impact, covered the fundamentals for charities and other nonprofit organizations looking to take advantage of web-based marketing. Continue reading »

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Command Line for Designers

Trick and Treat: Intro to the Command Line for Designers

On this upcoming Halloween, Lauren Pittenger will present a talk at WordCamp NYC about using the command line to improve efficiencies when making websites. Committed to sharing her own knowledge and experience to help web designers improve their skill set, Lauren’s session is entitled Intro to the Command Line for DesignersContinue reading »

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Social Media: Growing Brand Awareness

Social Media Strategy: Growing Brand Awareness

Earlier this year, Liam Dempsey delivered a five-part webinar series about website strategy for nonprofits, including a seminar on Social Media: Growing Brand Awareness. Covering topics such as content marketing strategy, social media strategy, and WordPress as a content management system, Liam spoke to a national audience about these key topics. With thanks to Tech Impact for hosting the series, we are pleased to share the videos with those who may have been unable to attend. Continue reading »

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Content Marketing: Strategy + Implementation

Content Marketing: Strategy and Implementation

As part three of a five-part webinar series about website strategy for nonprofits, Liam Dempsey gave a detailed overview of content marketing for non-profits in an online talk hosted by Tech Impact. Continue reading »

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WordPress: More Than Blog Software

WordPress: More Than Blog Software

In the second recorded webinar from our five-part series about website strategy for nonprofits, Liam Dempsey shared insights and experience with WordPress as a content management system. WordPress: More Than Blog Software explores WordPress’ functionality and how it can be of great value to charities and nonprofits. Continue reading »

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