On Friday, September 8th, Lauren Pittenger drove the five hours from suburban Philadelphia to Pittsburgh to attend and speak at the second annual WordCamp Pittsburgh. As expected, WordCamp Pittsburgh prove a wonderfully valuable experience, packed with lots of educational and networking opportunities.
A Short Recap
Lauren’s favorite takeaway centers on how an organization’s branding informs its marketing: Branding is about knowing who you are. It’s about understanding your strengths as an organization so that the right customers or clients find you and your services.
Over the course of the day, Lauren learned about the MySQL tables within a WordPress database, how they are connected, and how they form WordPress websites. She also learned about an organized approach to website projects, from planning to launching a new project. Lastly, she learned about the challenges remote workers face and how to deal with some of those challenges.
Speaking on Systems + Processes for Creatives
As sessions got underway, Lauren Pittenger was honored for the opportunity to give a presentation about Systems + Processes for Creatives. She shared some of the lessons she’s learned over the last three years as a creative professional who greatly enjoys thinking about and implementing systems. She also explained the steps we take at LBDesign during a website design project, from discovery and research, to design and development. She covered details of the deliverables that correspond to each step of the process.