SEO Audit to Increase Website Conversions

While an online brochure website can bring value to any business or organization, we work with our clients to ensure they get the most value from their sites. We craft designs, target messages, and calls-to-action geared towards helping our clients grow their businesses and organizations by encouraging visitors to their websites to contact our clients via a website form, email, or telephone call. For LBDesign, a website must deliver real business value.

A Google Analytics geo chart in an SEO audit

SEO Audit Uncovers Opportunities for Growth

We recently performed an SEO audit of one of our long-time clients, Wokwicz Law Offices, studying the search engine performance and website activity of the firm’s WordPress website. The SEO audit included looking at the technical structure of the site and its content. We delved into Google Analytics to find the best-performing pages, uncovering an opportunity to potentially convert more website visitors into clients.

Growing a Customer Base Via Your Website

With the data uncovered in the SEO audit, we designed and built new functionality into the law firm’s WordPress website. We gave the firm the ability to display calls-to-action throughout its site to encourage visitors to contact the firm. The firm may customize each call-to-action, giving them the opportunity to display relevant messaging that matches the context of the page.

The clicks on the calls-to-action are being tracked, giving our client the knowledge of how their content is performing.

Moving Forward

Over the course of the coming weeks and months, we’ll monitor the outcomes of this new functionality. We’re very open to amending our approach as dictated by the findings we see in Google Analytics.

Get More out of Your Own Website

If you’re looking to get more out of your own website, we invite you to get in touch with us. We’d be delighted to chat with you about how our approach to online marketing can deliver returns for your organization.

Get More Value from Your Website
Posted in Online Marketing, Web Design

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