Corporate identity
White Duck Coaching Company
When a senior executive with Britain’s NHS was looking to establish her own management coaching consultancy, Janet Rutherford turned to LBDesign for the creation of a logotype and corporate identity. The new consultancy was called the White Duck Coaching Company.
We worked closely with our client to create a look and feel that reflected her professionalism and deep experience of managing health care systems at a very senior level, all the while making her appear approachable and engaging.
