In October 2014, Liam Dempsey was invited to join one of the hosts of the Chester County Marketing Group in an episode of their weekly OnAir shows. Carla Wilson and Jeff Tincher were interested in learning how LBDesign was able to generate open rates as high as 50% with our monthly newsletter.
A Successful Email Marketing Case Study
Following the live online conversation, Liam delivered a presentation to the Chester County Marketing Group where he went further into the details of his efforts to produce and grow a successful email marketing campaign. On Wednesday, October 22, Liam spoke to a crowd of about 20 people, sharing his experiences of what worked, what needs further work and how the newsletter is delivering value both to its readers and to LBDesign.
Building An Email Marketing System
The slides for Liam’s talk are available above and on Slideshare.
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