Archive for: Design
Illustrated concepts - breathing life into your ideas
Published: 11 June 2010
Innovation is often driven by original ideas and never seen before concepts which as a result of their newness, are difficult to communicate with words alone. With in-session visualisation, where images are sketched up as an integral element of the ideation process, participants see their ideas taking shape in real time. Bringing a budding concept to life through illustration enables the concept to reveal itself with a depth and clarity that words alone could not convey.
White space is good
Published: 03 March 2009
A key factor in the successful delivery of core messages is ensuring that the intended audience reads the message. As we often tell our clients: you can have the best message in the world, one that everyone needs to know, but if no one reads it, then the message goes nowhere.